| For the
past few months, Barb Deane and I have been
researching where some of the past favorites
for Harlequin/Silhouette are now.
Favorites such as Maura Seger, Arlene
James, Carly Bishop, Susan Meier, Heather
Allison and many more!
The following article was written by
Mellanie Crowther back in November 1993 and
ties in to our article perfectly.
Times have certainly changed, and this
article is a thrill to read as you can see
just what has changed and what has remained
the same.
Tracy Farnsworth
In Defense
of Harlequin Romances
By
Mellanie Crowther
From the moment I first
learned to make sense of the squiggles on the
printed page, I read anything I could get my
hands on. Nothing was forbidden to me,
and I worked my way through an eclectic range
of subject matter. But the event that
changed my life occurred when I was twelve
years old and recovering from a tonsillectomy,
my aunt brought me a bag of Harlequin Romances
to read during my recuperation. On that
day, I began what has been a lifelong love
affair with romantic fiction.
Over the past twenty
years, I've read just about every type of
romantic fiction in print. I devour
novels the way other people gobble up
chocolates. I've watched romantic
fiction grow into the best-selling genre in
the country, and I've seen how the
stereotypical love story has evolved over the
years. Romance novels have grown far
beyond the formulaic boy-meets-girl stories of
the past into stories whose only predictable
feature is that the hero and heroine will end
up together on the final page.
When romantic fiction
comes up in conversation, almost everyone
thinks "Harlequin". People
think they know what a Harlequin Romance is,
but those who are most vocal in condemning
Harlequins as trashy or formulaic have rarely
bothered to read one. Harlequins are
perceived as printed soap opera, containing a
lot of sex and glamour and not much else.
They are dismissed as catering to the lowest
common denominator of readers, when the
opposite is actually the case.
According to the 1994
edition of Writer's Market, "Harlequin's
readership comprises a wide variety of ages,
backgrounds, income and education levels.
The audience is predominantly female.
Because of the high competition in women's
fiction [of 10,000 annual submissions,
Harlequin accepts only 780 manuscripts for
publication], readers are becoming very
discriminating. They look for a quality
read." (p. 232)
Harlequin demands that
quality from its authors, but also affords a
unique opportunity for fledgling writers.
Ten percent of Harlequin's annual publications
are by first-time authors, and 25% are by
authors who do not have a literary agent.
Some of Harlequin's best writers -- authors as
talented as LaVyrle Spencer and Nora Roberts
-- have gone on to mass-market fiction and
hardcover success.
Harlequin Enterprises
Ltd. was established in 1949 as the American
distributor of novels by Mills & Boon, a
British publisher that featured sweet love
stories in contemporary settings. These
were the predictable Cinderella stories with
the happily-ever-after endings that people
came to associate with Harlequin. They
may have been trite, but they were a major
innovation at the time. Prior to Mills
& Boon, it had never occurred to anyone to
print stories about everyday women living out
every woman's (then) fantasy: to find
true love, happiness, and wealth with Mr.
Right.
There were problems in
packaging British books for a
US
audience: some aspects of English life
did not translate well across the
Atlantic
, rendering entire elements of stories
incomprehensible to the American contingent of
readers. Harlequin addressed this
problem by publishing Janet Dailey's "
Americana
" series, one novel for each state of the
union. Reader response was
overwhelmingly positive. Dailey's
success paved the way for other American
authors, who embraced the genre
whole-heartedly and helped modern romantic
fiction evolve into a unique literary form.
The remarkable thing
about Harlequin is its ability (and
willingness) to re-invent the category romance
according to changing times and reader demand.
Harlequin does contemporary romance
better than everyone else, and its domination
of romance sales proves that. Silhouette
Romances was Harlequin's only serious
competition, and ended up being taken over by
its rival. Both companies have been
uniquely responsive to reader requests for
particular types of stories. Between
them, Harlequin and Silhouette have thirteen
imprints, each carefully tailored to a
specific audience.
The basic Harlequin or
Silhouette Romance is a fairly short, mostly
chaste love story. Harlequin Presents
and Silhouette Desire feature a spicier
relationship between hero and heroine, and a
dash of glamour in the form of a wealthy hero
or an exciting setting or profession.
Harlequin Regencies focus on early
nineteenth-century British aristocracy, while
Harlequin Historicals may be set in any
pre-twentieth century time period and
location. Silhouette Intimate Moments
are longer stories with fewer characters and
an element of mystery or suspense.
Silhouette Shadows is a recent imprint
developed for fans of gothic romance.
Harlequin Superromances favor timely social
issues, but in a longer length than Harlequin
Americans, where characters are average people
from
Anytown
,
USA
. Harlequin Intrigues appeal to former
Nancy Drew fans, and the Temptation imprint
was created for readers who like a little
story with their sex.
While romance is the
driving force behind a Harlequin's plot, it
would be a mistake to assume that the
relationship is the only focus of the book.
Current subject matter includes alcoholism,
abusive ex-spouses, and terminal illness.
Harlequin heroines struggle to provide for
their children and care for their aging
parents; and they share the problems of
contemporary women. Romance authors have
made safe sex an expected part of any love
scene between unmarried protagonists. In
keeping with the times, heroines are no longer
required to be virginal, but fidelity is
mandatory for the lead characters.
Changes in theme and plot
trends are directly attributable to reader
input, through sales trends and through
letters to authors as well as to the
publishers. Romance devotees tend to
make their preferences known, and they won't
buy books by authors who rely on tired plot
devices. They expect a more complex
storyline than boy meets girl, boy loses girl,
boy gets girl. Gone are the days of the
bitchy other woman (a character similar to the
villain in an old-time melodrama), whose
ruthless machinations foil the course of true
love: heroines are much too smart to be
manipulated by malicious lies. Plots no
longer hinge on a simple misunderstanding that
could be cleared up in just a few minutes of
honest communication. Women nowadays
take a more active approach to their lives,
and readers are too sophisticated to accept
such amateur plotting.
These days, the hero and
heroine are as likely to have been involved in
a relationship of long standing as to meet in
the opening chapters of a book. The
central conflict may not even concern whether
or not the lead couple are in love with each
other, but whether they can compromise on
philosophical differences or work their way
through an obstacle such as infertility or the
birth of a handicapped child. By popular
demand, today's plots are about real people
trying to cope in an ever-changing world.
Harlequin has been
innovative in accommodating readers’ diverse
interests and testing the limits of the genre.
Romance readers tend to have eclectic tastes,
and will willingly accompany an author on all
sorts of fantasies as long as there's at least
a sprinkle of romance tossed into
the adventure. Plotlines as varied as
time travel, amnesia, psychics, ghosts, and
vampires are currently in vogue. The
American Indian is the hot new character:
usually of mixed blood, only sometimes the
female lead, and always paired with a white
character, Indians appear frequently in
historical and contemporary novels. The
racial diversity of characters is growing,
too, although leading characters of color are
rare. (My prediction is that this will
be the next big development in romance
publishing, because there is a huge audience
of women of color who read a lot, and
it seems almost criminal not to have stories
that they can relate to directly.)
Romance authors are
skilled at working their research into their
stories so cleverly that readers learn history
almost by osmosis. Readers are quick to
spot anachronisms, and authors are careful to
point out when they've taken liberties with
history. Humor is also an important
element in romance, whether it's snappy
repartee reminiscent of those old Hepburn and
Tracy movies or sheer slapstick a la Goldie
Hawn. Readers love it when the lead
characters don't take themselves too
seriously.
Another device that makes
romantic fiction so popular is that writers
bring back well-loved characters in subsequent
books, either by design (as in Rachel Lee's
"
Conard
County
" series), or because readers like a
secondary character in a particular book and
clamor for his or her story.
In The Romance
Reader's Handbook, Kathryn Falk maintains
that the "average" romance reader is
intensely loyal to her favorite authors, above
average in intelligence, and an ardent
bibliophile. She will buy a book with no
other recommendation than the blurb on the
back cover or the author's name above the
title. Every issue of "Romantic
Times" features photographs of romance
fans surrounded by their book collections,
which often take up an entire room of their
homes and are housed on custom-made
bookshelves.
These are not stupid
people. They know that they can count on
a Harlequin Romance to be well written and to
tell an interesting story. Not every
romance is a "keeper", a book that
will be added to a private library,
recommended to friends, and re-read from time
to time; but there are enough memorable
stories to make periodic culling a painful but
necessary chore.
The novels of Dickens,
Twain, and other classic writers reflect the
history of their time. Romance novels do
the same. Anyone who wants to know what
the average American woman is thinking about
or worrying over need only pick up a Harlequin
Romance: there's a lot more going on
than just a love story.
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